Getting Results from Sales Performance Management: A How-to Guide for Finance Professionals

In today's ever-changing business environment, being responsive to factors influencing your sales and profitability numbers is essential to being competitive. However, achieving the alignment and visibility required to make Sales Performance Management (SPM) payoff is not always easy. Learn what steps organizations are taking to maximize the quality of sales insights and improve decision-making.

With more and better information surrounding organizations, we can now understand individual customer and product/service profitability and focus our efforts when required. Ultimately, allowing organizations to work more effectively and efficiently to truly understand the economic impact of sales decisions.

Sales Performance Management aligns sales with strategic objectives through making key sales drivers visible to the organization and bringing insight to maximize sales growth and profitability opportunities. Measuring and monitoring the performance of sales representatives, product lines and regions/territories can highlight potential areas of trouble before it occurs.

Learn how to bring meaningful sales data to light for improved insightful decision-making.

Top Five Reasons to Attend:

1. Develop sales compensation and incentives for improving outcomes
2. Extend beyond spreadsheets, antiquated systems and ineffective systems for sales
3. Learn sales performance analytics
4. Discover sales forecasting techniques
5. Examine sales reporting dashboards and management reports

Who Should Attend:

• CEOs/COOs/CFOs
• CMOs/VPs of Sales
• Controllers/Assistant Controllers
• Sales Managers
• Strategic Planning Managers
• Financial Analysts

Featured Speakers:
Cindy Jutras, Vice President & Group Director - Aberdeen Research
Lorri Steiner, Sr. VP Financial Operations - Forba Holdings
Nicole Laplante, Marketing Manager - PROPHIX